DON’T STARVE YOUR BRAND.
Advertising is about establishing and maintaining a long-term relationship with your audience.
Advertising helps position your brand and allows you to maintain complete control over what, when, where and how much information your audience sees.
When times get tough, smart companies know they will come out ahead of the competition if they continue to feed their brand with a menu of steady, consistent advertising.
Just because you build it doesn’t mean they’ll come.
Make sure you’re communicating why your audience should care you built it in the first place and how it adds value to them.