PERCEPTION IS REALITY.
Public relations support, alone or added to a well orchestrated marketing and advertising campaign, can add significant public interest and easily double or triple your exposure value.
PR Complements Your Advertising
We utilize a variety of activities designed to complement your advertising efforts and increase the credibility of your message. And, while advertising and public relations perform many of the same functions, they communicate to your audience in fundamentally different ways.
A Coordinated Effort Through Multiple Channels
Let us help you with an integrated marketing communications program. Terry Smith Communications will translate your key messages into a total strategy that includes advertising and public relations through multiple channels. A coordinated effort means consistent messages are conveyed in all communications to move your customer to a sale and maintain their loyalty.